Once you’ve picked your poison, you’ll be greeted with the following friendly screen letting you know you’ve been optimized: I went with the 20% lower Max CPCs as this is a branded campaign and that’s roughly the CPA difference I’ve been seeing to this point. Now I’ve opted in, I get prompted to set my bids for Mobile. Once Google opts your account in to Enhanced Campaigns, you should start to receive these notifications in your campaigns:Ĭlick ‘Get Started’ and you’ll see the following pop up: Apologies for the picture heavy post that follows: I wanted to put something together that helps all of you out with exactly what the new Sitelinks will look like and how you go about updating everything. Honestly, apart from a few basic looks into the new set up, like I’m showing you today, I’m leaving all of my Enhanced Campaign work until Editor is out – it was too slow working without it. I have been reliably informed that the new version is likely to come out in March, probably… maybe. That’s because AdWords Editor doesn’t yet support Enhanced Campaign settings. My current biggest annoyance is that I had to do all of this stuff manually through the user interface rather than with AdWords Editor. Today we’re going to take a look at the new Sitelink features in Enhanced Campaigns, which promise to improve upon the existing system by allowing us to judge Sitelinks on an individual basis and to set certain ones to show only at specific hours.
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